Author: Christine Rambo

Marketing Plan

Economic Development Marketing Grows Communities

Unlike B2C or even B2B marketing, economic development marketing is a unique marketing niche, requiring both an understanding of economic development and marketing strategies. Equal parts economic analysis and creative problem-solving, developing a marketing plan to effectively promote a community, region, or state requires a comprehensive understanding of the area’s economic value proposition. A value […]
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Strategic Planning

Why Strategic Planning is Important

Baseball legend Yogi Berra once said, “If you don’t know where you are going, you might wind up someplace else.”  That is the case with organizations or communities without a strategic plan. You may be headed in the wrong direction or just spinning your wheels. In the case of economic development strategic planning, a community […]
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Digital Marketing

Economic Development Website: Front Door to Your Community

In economic development (ED) marketing, a website serves as the welcome mat for your city, region, or state. An ED website represents the gateway into your community, providing a glimpse of what you have to offer. Any community and organization serious about promoting economic development must have a website strictly focused on recruiting companies and […]
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