Category: Marketing Strategy

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How can Digital Marketing Grow Economic Development?

Digital Marketing can enhance traditional marketing efforts by offering better audience targeting for communities. It provides a new integrated experience for online marketing channels. Communities can better manage marketing budgets and track performance. Digital marketing offers smarter monitoring techniques and more approaches to monetize marketing campaigns through channel analytics, automating growth funnels, and growing visibility […]
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Marketing Plan

Economic Development Marketing Grows Communities

Unlike B2C or even B2B marketing, economic development marketing is a unique marketing niche, requiring both an understanding of economic development and marketing strategies. Equal parts economic analysis and creative problem-solving, developing a marketing plan to effectively promote a community, region, or state requires a comprehensive understanding of the area’s economic value proposition. A value […]
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