Community Engagement

Why Community engagement is Important

Understanding Community Engagement
Needs and Wishes

Community engagement enables equitable decision-making processes and builds relationships and trust between governments, organizations, and communities. Assessing community needs and wishes begins with an engagement plan that is sensitive to how participants wish to be engaged and how best to reach your population segments.  

Community engagement can be conducted through small focus groups and roundtables, large public meetings, surveys, and one-on-one interviews.  Ensuring diverse participation in these forums means intentional outreach to all segments of the population, so people of all ages, races, ethnicities, faiths, orientations, socioeconomic backgrounds and abilities have a seat at the table. Outreach to different communities requires cultural sensitivity and building relationships of trust. 

Our team of communications and outreach strategists uses the following tactics: 

Christine Rambo conducts SWOT focus group

Community engagement builds buy-in and community support

UMS President and Principal Christine Wong Rambo, CEcD speaks to small business owners during a focus group meeting.

case study

Community Engagement for Strategic Planning

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Community Engagement

After decades of economic stagnation, the north-central Montana region of Great Falls, Montana experienced new economic growth and a renewed sense of optimism.  The region’s economic development organization, Great Falls Development Authority (GFDA), needed a new strategic plan to accelerate the economic momentum.  

GFDA engaged Upsize Marketing Strategies (UMS) and other partners to develop a strategic plan that incorporated comprehensive community engagement and input.  UMS conducted community vision workshops, one-on-one interviews, small group focus groups, and large town hall meetings. 

The community feedback along with economic research and analysis was compiled into a strategic plan that targeted key industry sectors for growth.  

Customized For Your Needs

Our Services Deliver Results

Marketing Plans

Our research-driven plans offer comprehensive strategies that drive results

Digital Marketing

Research-driven digital strategies target key audiences with relevant content & messaging

Website Design

Intuitive design and content that highlight your competitive advantages

Community Engagement

Outreach and community engagement inform any comprehensive plan

Strategic Planning

Our collaborative and interactive strategic planning process delivers customized plans, based on research

Action Planning

Identifies and prioritizes tactics, responsibilities, timelines and resources that execute strategic plans

Economic Development Marketing

Led by a Certified Economic Developer, our strategies produce results

Project Management

Economic development project management services create and stand up programs

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