Lead Generation Attracts Prospects
Lead generation is the process of getting prospective companies interested in your community, region, or state by gradually moving them through a business development pipeline from a qualified lead to a company invested in your community.
As illustrated by the marketing funnel (right), a robust lead generation program starts with effective marketing that attracts leads, converts them into prospects, and finally into businesses invested in your community.
Our research-driven marketing plans and strategies attract leads from targeted business and industry sections. We will identify prospective companies in each target cluster using market research, conducted through a series of stakeholder interviews, focus groups, surveys, desktop market research, comparative market research, and business intelligence.
Business Development engages with the leads generated, converting them into prospects and economic development projects and finally into wins that create jobs and capital investments.