Lead Generation

Why Lead Generation

Lead Generation Attracts Prospects

Lead generation is the process of getting prospective companies interested in your community, region, or state by gradually moving them through a business development pipeline from a qualified lead to a company invested in your community. 

As illustrated by the marketing funnel (right), a robust lead generation program starts with effective marketing that attracts leads, converts them into prospects, and finally into businesses invested in your community.

Our research-driven marketing plans and strategies attract leads from targeted business and industry sections. We will identify prospective companies in each target cluster using market research, conducted through a series of stakeholder interviews, focus groups, surveys, desktop market research, comparative market research, and business intelligence.

Business Development engages with the leads generated, converting them into prospects and economic development projects and finally into wins that create jobs and capital investments. 

Lead generation funnel
Customized For Your Needs

Our Services Deliver Results

Marketing Plans

Our research-driven plans offer comprehensive strategies that drive results

Digital Marketing

Research-driven digital strategies target key audiences with relevant content & messaging

Website Design

Intuitive design and content that highlight your competitive advantages

Community Engagement

Outreach and community engagement inform any comprehensive plan

Strategic Planning

Our collaborative and interactive strategic planning process delivers customized plans, based on research

Action Planning

Identifies and prioritizes tactics, responsibilities, timelines and resources that execute strategic plans

Economic Development Marketing

Led by a Certified Economic Developer, our strategies produce results

Project Management

Economic development project management services create and stand up programs

Are We Right for You?

Why Choose Us?

As a customer-focused, value-driven integrated marketing firm, we become part of your team.  We are invested in your success!

Set up a Call to start your quote

Request a Quote