Christine Wong Rambo developed the economic development marketing plan to guide business attraction and business expansion and retention strategies for North Louisiana Economic Partnership (NLEP), a 14-parish (county) regional economic development organization in northern Louisiana. Christine launched NLEP’s new lead generation program and marketing initiatives focused on enhancing relationships with site selectors and decision-makers within the target sectors of manufacturing, IT and technology, professional services, and distribution. The marketing initiatives included a rebrand of NLEP, a new website, creating marketing collateral, RFP templates, digital and video marketing, certified sites marketing, content marketing, media relations, and cluster marketing for the region’s IT corridor along Interstate 20, inbound community familiarization tours, and outbound recruitment trips.  Christine also produced a series of videos promoting certified, shovel ready sites in North Louisiana and an award-winning video promoting NLEP, which earned an IEDC Excellence in Economic Development Award for Multimedia/Video Promotion.