The traditional 9-to-5 workday may have become a thing of the past. Surveys show workers expect workplace adaptations to stick, because flexible schedules and reduced commute times outweigh the challenges of isolation and longer hours. According to research, employees value flexibility and believe a hybrid model is ideal. Employees want the option to work a […]
Monroe, LA. – Upsize Marketing Strategies relaunched a brand new website with a new design and enhanced features. The site is just one part of an ongoing commitment to ensure the resources necessary to support Upsize’s diverse client base with continued marketing services that are readily available. With the launch of the new website, Upsize […]
Digital Marketing can enhance traditional marketing efforts by offering better audience targeting for communities. It provides a new integrated experience for online marketing channels. Communities can better manage marketing budgets and track performance. Digital marketing offers smarter monitoring techniques and more approaches to monetize marketing campaigns through channel analytics, automating growth funnels, and growing visibility […]
Unlike B2C or even B2B marketing, economic development marketing is a unique marketing niche, requiring both an understanding of economic development and marketing strategies. Equal parts economic analysis and creative problem-solving, developing a marketing plan to effectively promote a community, region, or state requires a comprehensive understanding of the area’s economic value proposition. A value […]
Baseball legend Yogi Berra once said, “If you don’t know where you are going, you might wind up someplace else.” That is the case with organizations or communities without a strategic plan. You may be headed in the wrong direction or just spinning your wheels. In the case of economic development strategic planning, a community […]
In economic development (ED) marketing, a website serves as the welcome mat for your city, region, or state. An ED website represents the gateway into your community, providing a glimpse of what you have to offer. Any community and organization serious about promoting economic development must have a website strictly focused on recruiting companies and […]