UpSize Blog

website design

How can Digital Marketing Grow Economic Development?

Digital Marketing can enhance traditional marketing efforts by offering better audience targeting for communities. It provides a new integrated experience for online marketing channels. Communities can better manage marketing budgets and track performance. Digital marketing offers smarter monitoring techniques and more approaches to monetize marketing campaigns through channel analytics, automating growth funnels, and growing visibility […]
Learn More
Marketing Plan

Economic Development Marketing Grows Communities

Unlike B2C or even B2B marketing, economic development marketing is a unique marketing niche, requiring both an understanding of economic development and marketing strategies. Equal parts economic analysis and creative problem-solving, developing a marketing plan to effectively promote a community, region, or state requires a comprehensive understanding of the area’s economic value proposition. A value […]
Learn More
Strategic Planning

Why Strategic Planning is Important

Baseball legend Yogi Berra once said, “If you don’t know where you are going, you might wind up someplace else.”  That is the case with organizations or communities without a strategic plan. You may be headed in the wrong direction or just spinning your wheels. In the case of economic development strategic planning, a community […]
Learn More
Digital Marketing

Economic Development Website: Front Door to Your Community

In economic development (ED) marketing, a website serves as the welcome mat for your city, region, or state. An ED website represents the gateway into your community, providing a glimpse of what you have to offer. Any community and organization serious about promoting economic development must have a website strictly focused on recruiting companies and […]
Learn More