Workforce Marketing - UpSize Marketing Strategies

Why Workforce Marketing

Growing a Skilled Workforce is CRITICAL

In today’s economic landscape, a skilled workforce is the single most important factor in business growth and corporate site selection decisions. At no other time in recent history has workforce become such a constraint on economic growth. Companies cannot meet market demand and grow without a sufficient, skilled workforce. Companies are basing site selection decisions on where they can find a large enough pool of talent to sustain their business growth. As competition for talent increases nationwide, rival communities are actively and aggressively recruiting talent away from other places. Cities are competing for skilled workforce with incentive programs, “bounties,” and talent attraction marketing strategies.

Upsize understands what it takes to attract talent and a skilled workforce. Led by a Certified Economic Developer with nearly 30 of experience in economic development, marketing, and branding, our workforce strategies target highly skilled talent and workforce to sustain business growth.

Place Branding Recruits Talent

Quality of Place attracts workforce

Lumen, the second-largest IT company in the U.S., needed to hire 800 IT workers at their corporate HQ in Monroe, Louisiana. Hampered by the negative perceptions of living in a small southern town, Lumen tasked Christine Wong Rambo with rebranding a four-parish (county) region around Monroe in order to address the issue of pride in place and recruit talent.

Wong Rambo created a place branding initiative that received 1.5 million impressions, generated nearly 8,000 clicks and an average click-through rate of 20 percent across different social media platforms.

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