Workforce Marketing and Talent Recruitment

Why Workforce Marketing

Growing a Skilled Workforce is CRITICAL

In today’s economic landscape, a skilled workforce is the single most important factor in business growth and corporate site selection decisions.  At no other time in recent history has workforce become such a constraint on economic growth. Companies cannot meet market demand and grow without a sufficient, skilled workforce. Companies are basing site selection decisions on where they can find a large enough pool of talent to sustain their business growth. As competition for talent increases nationwide, rival communities are actively and aggressively recruiting talent away from other places. Cities are competing for skilled workforce with incentive programs, “bounties,” and talent attraction marketing strategies.  

Upsize understands what it takes to attract talent and a skilled workforce. Led by a Certified Economic Developer with nearly 30 of experience in economic development, marketing, and branding, our workforce strategies target highly skilled talent and workforce to sustain business growth.  

Place Branding Recruits Talent

Quality of Place attracts workforce

Lumen, the second-largest IT company in the U.S., needed to hire 800 IT workers at their corporate HQ in Monroe, Louisiana. Hampered by the negative perceptions of living in a small southern town, Lumen tasked Christine Wong Rambo with rebranding a four-parish (county) region around Monroe in order to address the issue of pride in place and recruit talent. 

Wong Rambo created a place branding initiative that received 1.5 million impressions, generated nearly 8,000 clicks and an average click-through rate of 20 percent across different social media platforms. 

Customized For Your Needs

Our Services Deliver Results

Strategic Planning

Our collaborative and interactive strategic planning process delivers customized plans, based on research

Action Planning

Identifies and prioritizes tactics, responsibilities, timelines and resources that execute strategic plans

Economic Development Marketing

Led by a Certified Economic Developer, our strategies produce results

Project Management

Economic development program management services create and stand up programs

Marketing Plans

Our research-driven plans offer comprehensive strategies that drive results

Digital Marketing

Research-driven digital strategies target key audiences with relevant content & messaging


Understanding your unique value proposition forms the foundation of your brand

Community Engagement

Outreach and community engagement inform any comprehensive plan

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Are We Right for You?

Why Choose Us?

As a customer-focused, value-driven integrated marketing firm, we become part of your team.  We are invested in your success!

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